Content Casablanca

Film, Communication, Storytelling

Casablanca, Morocco

Filmmaking, Social Sciences and Transdisciplinary Communication Program
for Immersive Filmmakers, Audio-Visual Researchers and Transmedia Impact Communicators

Program for the Film Production Section: 

New Project Development

In an intense time frame, you are guided in the process of shooting and editing a short creative Documentary or Docu-Fiction Film. Through a personalized hands-on process, you will be supported by a mentorship program in shaping your best practice creativity method, enriching your skillset with an agile fusion of Film and Anthropology tools. In this personal development journey, you receive in-depth expert feedback on your work. Each course day will comprise individual coaching to improve your most essential film and storytelling skills

There will be offered a generic project theme, still in case you want to choose a different theme you are encouraged to pursue it up to its best story version. You can be part of a team working on a project, but doing everything on your own is as well acceptable

Cineimpact equips you to find a personal voice, strategy, and technique, by revealing your best stories even within complicated contexts, with the help of a unique method bridging Sensory Documentary, Docu-Fiction Storytelling, Visual Anthropology & Social Immersion


Day 1

Introduction of the participants and of the program:  Cineimpact Method and Analysis applied to the personal endeavors of the participants

Visual Anthropology Approach to Filmmaking

Learning how to use the Visual Anthropology and camera lenses in the participants’ new & work-in progress projects (exploring, visualizing, analyzing social issues and individual/collective stories with cinematic potential)

Day 2 -3


Researching the film themes, deciding the topics and the main characters of the film projects; developing and testing the visual treatment corresponding to each specific project 

Day 4 – 5


Shooting (designing the cinematographic storytelling)

Day 6 – 7


Editing (creating the film narrative structure: linear, non-linear, anthropologic, experimental); Tips and Tricks of the editing process; First Cut Refinement

Day 8

Project Pitching, Distribution Strategy, Mentorship for the Future


4 Days

Online session to further refine your projects Final Cut to your best potential

The exact date will be determined based on your and Tutor availability after the offline session


Program for the Film Production Section: 

Work-In-Progress Incubator

You are guided to navigate and overcome your editing challenges, questions and dilemmas with the help of a practice based mentorship program that enhances your film project by optimizing your story crafting qualities. Gradually structured iterations will result in improved project versions until the best story possible is extracted from your raw footage. You receive individual and joint training sessions, in order to grow at a personal level and learn from each other’s projects and experiences

During an editing hands-on process, you will be taught how to use insightful Anthropology tools into crafting a humanly relevant Film Story. In this process, you acquire personal cineimpactic skills, fusing your talent maximum potential and an accelerated story-editing method. You practically learn how to optimally disentangle the most relevant narrative structure hiding in your project footage. In a short time frame, you will be coached how to organize your newly acquired storytelling knowledge and apply it up to your best potential in your present and future projects.

Through infinite communication formats, in a world overwhelmed by technological optimizations, groundbreaking Story Design makes the difference. An Insightful, Creative and Anthropological Understanding of Humanity is the foundation of Cineimpact’s transformative guidance for crafting the optimal story based on your project’s realities, characters and scope


Day 1

Introduction of the participants and of the program: Cineimpact Method and Analysis applied to the participant projects

Day 2 – 3

Social Sciences and Script Writing

Researching and Understanding deeper the themes of the work-in-progress projects from points of view specific to corresponding Social Sciences (Social, Cultural, Applied Anthropology); Developing and Testing the narrative structure of the projects according to the new input 

Day 4 – 5

Design Thinking and Story Editing

Disentangling the project’s narrative dilemmas (Log-line, Synopsis, Treatment), Shaping the story using a unique methodology specific to Design Thinking; Concluding the Directorial Vision

Day 6 – 7 

Methods of Decision-Making in Post-Production

Tips and Tricks of the editing process; Optimization of the formats corresponding to the incubated projects (teaser, trailer, demo, visuals, first cut, rough-cut); 

Day 8

Project Pitching, Distribution Strategy, Mentorship for the Future


4 Days

Online session to further refine your projects Final Cut to your best potential

The exact date will be determined based on your and Tutor availability after the offline session


The focus of Cineimpact’s experience is on developing the ability to construct audio-video stories in a manner that delves deeply into human nature themes, creates emotional connections, generates empathy and personal involvement. 

Scholarships are offered for deserving candidates, based on their Motivation Letter!

Considering the creative journeys’ accelerated nature, the participants are advised to bring the editing laptops and cameras (including mobile phones) that they know how to handle best.

Using your most familiar equipment enables your focus on what really matters:


co-created with and for the involved audiences,

all together

Crafting a Relevant, Unconventional and Compelling Story!

Invest in bringing your voice-discovery, creativity and career to the next level

and learn how to apply for one of the limited personalized positions here !




Cinema and Humanity


researching, mentoring, igniting

human centered


by whom

Film and Social Sciences, New Media and Technology, Visual Journalism and Arts

collaborate in optimized ways

to Understand and Impact the Society We Live In

Here you can navigate few Lovely Memories of the previous years’ editions: