CINEIMPACT – Academy of Film, Transmedia and Interaction Design is a collaborative catalyst dedicated to education, development & production in the fields of Cinema, Social Sciences and Communication.

Since 2014, answering to a world where interlaced knowledge becomes more necessary than ever, Cineimpact Academy creates a regional hub which rethinks transdisciplinary innovation by putting Art House and Social Filmmaking, Interaction Design and Social Sciences in mutually empowering collaborations.

The global values of such collaborations are increasingly requested by society, technology and communication needs within all regions, contexts or creative industries.

Innovative methods and cross-disciplinary skills are made available to multifarious beneficiaries: students, professionals, organisations who want to develop successful projects through cineimpactic expertise of increasing necessity

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The Cineimpact Method

Cineimpact Method bridges Film and Sensorial Empathy mutually empowering the creative insights of Cinematic Storytelling, Social Sciences and Personal Impact Journeys. 

Practical needs of our present and future society proved that Filmmakers are tremendously enriched by best practice Anthropology and Humancentric Sciences, just as much as Communicators and Scientists are helped by quality Film Storytelling skillsets.

Interlacing Immersive Filmmaking with Applied Anthropology & Sociology, Cineimpact method was developed since 2005 by Ionuț Pițurescu and internationally recognized through movies such as “Quest” (Romania, 32 min), selected and awarded by “Quinzaine des Réalisateurs” at the 63rd Cannes International Film Festival. “Quest” is a docu-fiction, medium-lenght movie, completed by Pițurescu from picking up the topic to the end, in a surprising time frame for a story that won one of the most sought-after prizes of film industry. Using the help of best practice Anthropology into SDT Filmmaking, Cineimpact method is the toolbox to reach your best creative potential and design your optimal film stories, even within difficult and challenging conditions.

At the heart of the 2010 Selection and Prize at Cannes IFF for Quest, lies an ingenious Sensory Storytelling Method grounded on efficient Filming, Editing, and Socio-Visual Anthropology techniques, appliable in most audio-visual creative projects.

In 2015 a second selection at Cannes International Film Festival’s Cinefondation Atelier had Pițurescu’s docu-fiction project “Borders” (Denmark, Romania, Burma) recognized as one of the best feature-length film projects worldwide confirming his insightful method.

Applying his 20+ years of practical and field-work experience in over 40 countries, along various academic studies, including a MA in Anthropology and Development, and a Ph.D. in Sociology and Visual Anthropology, Ionut Pițurescu created an experiential learning method developed around the most elusive parts of the filmmaking process: THE STORYTELLING, THE EMPATHY FLOW and THE EMOTIONAL RHYTHM. Mentoring students from diverse backgrounds, coming from Art and Social Filmmaking, Transmedia and Interactive Formats, Visual Anthropology and Video-Journalism, he enhanced the skills of filmmakers from 20+ countries and five continents, while several Cineimpact students had rapid international results, selections and recognitions by prestigious film forums and festivals.

Our Students Experience

”I was able to try a lot of different things. This sense of freedom to experiment and to create was really helpful for me. It was a great experience. A new way of doing things, especially if you are interested in the intersection between anthropology and film.”

Nnenna  Onuoha – PhD researcher in Anthropology 

“I learned a lot about filmmaking, and I had an amazing time working on the film. Great community atmosphere, with colleagues from all over the world. Such an interesting mix of people. It made the experience very, very interesting.”

Oana Țenter – Fulbright Fellow Documentary-making

“It changed me in the way I film, I edit, in the way I prepare. It helped explain things better, understanding the ideas in the film. I was able to ask questions whenever I needed to. I would definitely recommend Cineimpact.”

Ignacio Garcia Sanchez – Filmmaker, storyteller, film editor 

“The hardest part was to create the storyline. Not having a script and shooting for three full days made me feel a little bit concerned. But the Cineimpact team helped me extract the story from my footage. I learned so much in such a short time!”

Sergiu Chirău – Videographer, Storyteller


When powered by transdisciplinary education in Social Sciences and Film Storytelling, the sky is the limit!


Alina Matache – Manager of Cineimpact Film Academy, film producer, consultant and story-editor, with 15+ years of experience in Corporate Program Management. Alina produced 18 films within Cineimpact International Film and Social Sciences Programs, working with students from 20+ countries. Several of the films produced by Alina have been selected in important film events, forums and festivals

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Ger Duijzings –  Anthropologist with a vast international experience recognized in diverse and challeging areas, experimental filmmaker, with wide teaching experience at various european universities, numerous participations in international academic programs, Prof. Dr. at University of Regensburg, East European Anthropology

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Augustin Pop – Audio-Visual and Multimedia specialist with expertise in Sound Design, Animation, SFX and VFX, creator of transmedia campaigns and platforms, music composer and editor for theater and film; founder of Popixar Studio – film, animation and sound production company

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Ionuţ Piţurescu – Founder of Cineimpact Film Academy, film director and producer, creator of the medium-lenght docu-fiction “Quest”(Romania), premiered and awarded by Quinzaines des Realisateurs at 63rd Cannes Film Festival, writer of feature-lenght project “Borders” (Denmark, Romania, Burma), selected among best world projects by Cinefondation Atelier at 69th Cannes Film Festival, Dr. in Sociology and Visual Anthropology, coordinator of the Center for Innovation, Development and Film

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Cinema Empathy and Humanity Engagement


researching, mentoring, igniting

human centered


by whom

Film and Social Sciences, New Media and Technology, Visual Journalism and Arts

collaborate in optimized ways

to Understand and Impact the Society We Live In

Don’t be shy and write to us at


in order to let us know how we can help or in order to receive the latest info through

Cineimpact Academy Newsletter

comprising the future activities and the latest innovations in

Filmmaking, Anthropology, Transmedia or Docu-Fiction Storytelling

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CINEIMPACT – Academy of Film, Transmedia and Interaction Design

is an international program initiated by 

The Center for Innovation, Development and Film – Anthropoesis

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